Andrea King was invited to present her views on body image, body confidence and empowerment at a Ted-X style Maine Live conference. See the video »

Aristelle won Best Concept Store at the International Awards presented by Best of Intima in 2015.

We also won the Best Marketing award in 2014 at the Best of Intima Awards for using local models of all shapes, sizes and ages.

Aristelle consistently wins the Seven Days ‘Local Picks awards for Best Place to Buy Lingerie

In the news

From Global Finance to Intimate Apparel, Andrea King Puts Her Savvy to Work for Women

When Aristelle owner Andrea King was growing up in St. John’s, Newfoundland, she certainly never imagined she’d one day have a lingerie store, and be a bra-fitting expert. Never mind opening a second store, as she did this month...

Read more »

Aristelle: Portland’s New Lingerie Boutique

As a teenager, when Andrea King asked her dad for spending money, rather than pass her the cash, he would suggest a unique business idea to her: start a local bike tour company, or create a new baby food made with fish. Her father, a college professor of entrepreneurship and the CEO of a Canadian...

Read more »

New Portland lingerie store uses ‘local, real women’ to show the benefit of bras that fit

The women who will appear, wearing colorful or lacy underwear, in advertisements for Portland’s new lingerie store are not supermodels from Los Angeles. They’re local customers.

Read more »

I want her lingere job: Entreprenuer Andrea King, of Aristelle

I first fell in love with the new lingerie store, Aristelle, when it was closed. Zack and I had arrived at night and took a quick stroll down Church Street, the city's pedestrian-only downtown center.

Read more »

Best place to buy lingerie

Need a lift? This independently owned boutique prides itself on superior bra fitting for every woman’s body. From everyday to special-occasion lingerie, maternity wear to swimwear, Aristelle carries...

Read more »

Andrea's Portland

What are your three favorite things about Portland? First, the sight, smell and feel of the ocean. I grew up on the ocean in Newfoundland and it’s my lifeblood. Second, the wonderful good-natured spirt of Portland people. Third, the variety and quality of excellent restaurants and fabulous food.

Read more »

Andrea King - Aristelle

When Andrea King decided to have kids, she settled in Burlington, Vermont, where she opened a bra fitting and lingerie shop. Then she opened the same kind of shop in Portland with the same name: Aristelle.

Read more »

Find that perfect fitting bra

It's something many women take for granted- the perfect fitting bra. With so many styles and sizes, finding the right one can be tough. Our Gina Bullard met with an expert for some tips.

Watch the video »

Andrea King on bodies, comfort and self-image.
Maine Live | Sept. 24, 2015 | Portland Museum of Art